Book Review: PR for Poets by Jeannine Hall Gailey

Jeannine Hall Gailey, who served as the second Poet Laureate of Redmond, Washington, has created a superb publicity and marketing guide for writers of poetry. PR for Poets takes you from pre-publication, to finding the right publisher, to what to do after you get that coveted book deal, to book launch and beyond.

Some of the topics covered are:

• Building a platform
• Creating a social media presence
• PR kits 
• Branding
• Pitching to bookstores and libraries
• In person and radio interviews
• Book tours

There are numerous insightful interviews with industry professionals, which the reader will find extremely helpful. Also included is information on how to track sales and, my favorite, a checklist that includes steps starting from one year before publication through one year and beyond the publication of your book. Finally, there are pages of additional in print and online resources listed that will make it easier for you to get started. 

As someone who previously worked in online book promotion, I appreciate all that PR for Poets has to offer. Marketing any book can be challenging. PR for Poets empowers the reader to put together an effective plan to gain exposure for her work. If you're writing poetry for publication, PR for Poets should be on your bookshelf. 

Paperback: 228 pages
Publisher: Two Sylvias Press (March 22, 2018)
Language: English
ISBN-10: 1948767007
ISBN-13: 978-1948767002

I received a free digital copy of this book from the author. This review contains my honest opinions, which I have not been compensated for in any way.