Friday, May 25, 2012

Interview with Scott Fox, Author of Click Millionaires

SCOTT FOX is an Internet lifestyle business entrepreneur, an in-demand strategy consultant, and a popular speaker on e-business startup and marketing strategies. He has built multi-million dollar e-businesses ranging from to web sites for celebrities like Bill O’Reilly and Larry King to online divisions of major corporations to his own business success coaching community, He hosts the popular Click Millionaires Radio podcast and is a weekly contributor to Business Talk Radio’s nationally syndicated Big Biz Show. He is also the author of three books: Internet Riches (AMACOM 2006); e-Riches 2.0: Next Generation Online Marketing Strategies (AMACOM 2009); and CLICK MILLIONAIRES: Work Less, Live More with an Internet Business You Love (AMACOM; June 5, 2012; $22.00 Hardcover).

Scott Fox has been featured in The New York Times, The Wall Street Journal, SUCCESS, Smart Money, and the LA Business Journal, among many publications, as well as in a numerous business blogs and on radio programs around the world. He has served as a mentor to students at Harvard Business School, an instructor at the Learning Annex, and a popular guest speaker at universities from UCLA to NYU. He runs the lifestyle entrepreneur coaching forum and hosts the popular Click Millionaires Radio podcast from his home in Southern California. Fox also donates all his book profits to charity.

Learn more at

What is this book about?

Click Millionaires is about helping people who don’t live in Silicon Valley to get their share of the Internet business revolution that is going on all around us. 

I wrote the book to share my personal experiences making money online and to help others recognize their own potential for building profitable niche businesses on the Internet, too.  Reading Click Millionaires can help readers learn to grow new income streams that free them from dependence on jobs they don't like.

And, the book is not just me talking.  It's full of practical examples, exercises that can help readers develop their own lifestyle redesign plans, and interviews with dozens of successful Internet entrepreneurs who share their own secrets for success as lifestyle entrepreneurs on the Internet.

How did you discover the Click Millionaire strategy and lifestyle?

It's taken me a long time but I wrote the book to help other people catch on more quickly. 

I have been building websites since the commercial Internet got started.  I gradually realized that I like "doing my own thing" a whole lot better than working for others, even when I had big, important jobs that paid really well.  I chose to prioritize my own lifestyle over the corporate grind and it turns out that today that can be not only very profitable, but it’s also a lot more fun than working for someone else.

When should someone consider becoming a Click Millionaire?

"Real jobs" work fine for most people.  But there are many of us who go to work each day feeling like a square page in a round hole. 

Building your own lifestyle business online is not a get rich quick strategy, but over time it can help people who would prefer to be self-employed build the income streams they need to quit those jobs they don’t like. 

I would recommend this Click Millionaires strategy to anyone who is unhappy in their current job or career path.  The world has really changed in the last few years, and you just don't need to limit your career to making your boss richer anymore.

The point of my book, Click Millionaires, is that everybody has personal interests, skills, expertise, and perspective that can be drawn upon to help create new, niche businesses on the Internet.  These niche “lifestyle businesses” can allow them more flexibility, creativity, and independence, even if they don't get filthy rich doing it.

How is it similar to other books in its genre? How is it different?

Click Millionaires is most often compared to The 4 Hour Work Week.  That was a fantastic book but it was written way back in 2006.  It also focused on opportunities for reinventing yourself that were most applicable to young, single guys. 

Click Millionaires is updated for today's Internet marketplace and its "Lifestyle Business Design Success Principles" can be used by anyone to turn their own interests into a niche business online.

It might sound like a "get-rich-quick" book but it’s not.  Click Millionaires are not money focused, they are lifestyle focused.  Money needs to be made to support their lifestyle priorities, but the book is much more about finding your own way in the business world to create new opportunities for yourself around work that you were born to do, rather than simply trying to start the next billion-dollar software company.  Most people are not qualified to start the next Facebook or Google anyway, nor do they need $1,000,000,000. 

Click Millionaires gives them a roadmap for making a reasonable amount of money with a reasonable amount of hard work and creativity over time instead.

What are some quick and easy ways to find out if being a Click Millionaire is right for you? 

Just about the only prerequisite for being a Click Millionaire is that you have to enjoy spending time on the Internet.   

After that, as long as you know how to read and type a little bit, Click Millionaires will point you in the directions you need to go to turn your own life experience into potentially profitable Internet businesses. 

I know that sounds too easy but the book is full of examples of people who have done exactly that.  From freelancers making money part time from home, to a flight attendant who started her own podcast, to a guy who has become one of YouTube’ biggest stars by posting videos about his remote control airplanes, Click Millionaires are being made today in all kinds of little niches that can inspire you, too.

What advice do you have for someone who wants to take plunge, but doesn’t know where to start?

There’s plenty of free advice on my blog and in my Click Millionaires podcasts, but really the best first step is to buy the new book. 

For less than $15 on, you'll get the benefit of my 15+ years of Internet business success, and the examples and guidance of the many success stories included in the book, too. 

Plus, the book offers unprecedented follow-up and support:   each reader gets a free membership in Click, my private online coaching forum that I built specifically for newbie Internet entrepreneurs. 

This community has a reputation already as "the friendliest lifestyle business coaching community online" and the combination of the book and membership there are great places for anyone to start learning about Internet business, building websites, Internet marketing, or any related topic.  Plus, the forum is full of friendly people (including me) from all over the world, 24/7.

Where can readers purchase a copy?

Like my two previous books, Click Millionaires is published by The American Management Association (AMACOM).  That means it's in bookstores nationwide, and, of course, available on, and, including in all available e-book formats.

What is up next for you?

I’m looking forward to seeing Click Millionaires sell like crazy to help people worldwide get working on their lifestyle goals. 

I'm excited about sharing the message of personal empowerment, financial achievement, and creative independence that living a "Click Millionaire" lifestyle can help people achieve, just like I have.

Is there anything you would like to add?
Thanks very much for inviting me today.  I appreciate you sharing my work with your audience.  I invite both you and your readers to follow up by coming to join us at  It's a fun, friendly community that can help you turn your lifestyle goals into long term assets.

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