Birthing the Elephant by Karin Abarbanel and Bruce Freeman--Book Review

Are you considering leaving the corporate world behind to strike out on you own? Are you a woman who wants to create her own destiny? Do you wonder what to expect before, during, and after launching your business? Then Birthing the Elephant: The woman's go-for-it! guide to overcoming the big challenges of launching a business is a must have.

As the back cover of this amazing resource for potential and new entrepreneurs states, "Surviving the ups and downs of entrepreneurship takes more than a great business idea." And while most business books focus on how to get your business up and running, Birthing the Elephant is a step-by-step handbook on how to deal with the psychological and emotional aspects of launching a start-up. Filled with expert advice from successful entrepreneurs like cosmetics guru Bobbi Brown, designer Liz Lange, independent bookseller Roxanne Coday, and a host of other female entrepreneurs, you'll learn how to:

* Think and act like an entrepreneur
* Anticipate problems and overcome barriers to success
* Manage the four key stages of your launch
* Avoid the ten costly mistakes that new business owner often make

A true inspiration for aspiring and new entrepreneurs, Birthing the Elephant will put you on the right path and keep you there.

Each chapter ends with a series of Quick Tips that summarize the information from the chapter. Also included are numerous checklists of Action Steps to help the reader apply the concepts learned. Chapter 9 focuses on avoiding the ten biggsest pitfalls you might encounter with your start-up like "Pitfall#2: Not Getting the Right Help Early" and "Pitfall #9: Not Trusting Your Gut". This chapter is especially helpful when combined with all the reader has learned in previous chapters. The book also includes a list of resources for launching your business and a notes section.

A unique look at launching a business, Birthing the Elephant by Karin Abarbanel and Bruce Freeman is a must have for any woman who dreams of striking out on her own!


Title: Birthing the Elephant: The woman's go-for-it! guide to overcoming the big challenges of launching a business
Authors: Karin Abarbanel and Bruce Freeman
Publisher: Ten Speed Press
ISBN-10: 1-58008-887-2
ISBN-13: 978-1-58008-887-9
U.S. Price: $15.95

Read Karin's article from when she was a guest blogger at The Book Connection here.