Keeping the Wolves at Bay: Media Training by Jonathan Bernstein -- Book Review
A new edition of the definitive "how to" guide that will help you improve the success of your dealings with the media, Keeping the Wolves at Bay: Media Training by Jonathan Bernstein is a necessary tool for any business person involved in media relations.
Taking into account that the term media has changed in the many years since the first edition of this book was published, Keeping the Wolves at Bay will provide you with tips on how to handle the media as it is defined today, in a world that includes 24/7 news coverage, Facebook, Twitter, blogs, and other social media.
Keeping the Wolves at Bay gives the reader insight into the minds of journalists, offers tips on how to get ready to be interviewed, discusses the Three C's of crisis communication, touches on how body language can impact interviews and the importance of developing your message, provides keys to media interviews, and more.
Bernstein takes the time to discuss dishonesty during interviews, along with the price you'll pay. This books also provides examples of the "right way" and the "wrong way" to handle a crisis.
Keeping the Wolves at Bay is chock full of information for a book that is under 100 pages. Bernstein has taken his many years of experience and turned it into a book that business leaders will certainly want to read and refer to frequently. I also felt that those involved in public speaking in general would find this book helpful.