Thursday, August 20, 2009

Phyllis Zimbler Miller and Anatomy of an Information Product Launch

If you had a great idea today for an online information product – something for which you’ve identified a definite niche market – would you know the steps to take to get the product launched online? Steps such as the right software, shopping cart, copywriting, and online promotion needed?

If there’s a possible online information product in your future – or if you simply want to learn more about internet marketing – come along with National Internet Business Examiner Phyllis Zimbler Miller as she explains in detail the steps she took in a one-month pre-launch for an online information product.

Phyllis pulls back the curtain to reveal everything she knew and everything she had to learn to fulfill her goal. And after reading this ebook ANATOMY OF AN ONLINE PRODUCT LAUNCH, you’ll be able to use this accumulated knowledge for yourself.

Phyllis Zimbler Miller started Miller Mosaic, LLC to provide the services she wanted for herself for online marketing. The publication of Phyllis’ MRS. LIEUTENANT: A SHARON GOLD NOVEL in April 2008 launched Phyllis into internet marketing, including using social networking such as Twitter and Facebook to market her book.

Phyllis hired her daughter Yael K. Miller – now the chief technology officer for Miller Mosaic, LLC — and together they have created the internet marketing company Miller Mosaic, LLC that helps people promote their brand, book or business.

In April Phyllis became a National Internet Business Examiner at, writing articles several times a week on effective internet businesses and internet marketing. Then in June, Phyllis wrote a month-long series on the steps of an information product launch in anticipation of the July 1st launch of the Miller Mosaic Internet Marketing Program.

This article series forms the basis of the just-released ebook ANATOMY OF AN INFORMATION PRODUCT LAUNCH: WHAT YOU SHOULD KNOW ABOUT THE LAUNCH OF AN ONLINE INFORMATION PRODUCT. In this ebook Phyllis has shared the trials and triumphs of launching an online information product.

Phyllis has a B.A in journalism from Michigan State University and worked as a journalist for several years. She also studied advertising design at the Philadelphia College of Art before earning an M.B.A. at The Wharton School of the University of Pennsylvania and working in marketing and web design in Los Angeles.

You can visit her website at to learn more about the Miller Mosaic Internet Marketing Program and you can read her articles at

Here's an article by the author that she would like to share with our readers today:

No Need for Others to Reinvent the Wheel
by Phyllis Zimbler Miller

I'm a big believer in sharing what I've learned. It's not altruistic; it's just the way I'd like to be treated. Therefore I have to pay it forward.

And after months of my business partner (and younger daughter) Yael K. Miller and I studying various membership software solutions, etc., I realized that I could take the readers of my National Internet Business Examiner column ( along with me on the step-by-step process we went through to get all the moving parts to work together for an information product launch.

Then when I started this series of articles on June 1st, I realized that, by the end of the month, there would be around 25 articles. But who wants to print out 25 separate articles to have an implementation blueprint?

That's when I decided to revise the articles a little and combine them into an eBook that could help others interested in launching their own online information products or just people who wanted to learn more about Internet marketing through the steps that Yael and I took.

Thus the ebook What You Should Know About the Launch of an Online Information Product ( was born.

And, since I'd had such a great experience with Dorothy Thompson of organizing my virtual book tour in June of 2008 for my novel Mrs. Lieutenant (, it seemed a good idea to repeat the experience for the ebook.

So here I am on a virtual book tour this month, sharing my Internet marketing experiences with book authors and others who want to use the Internet to promote their brand, book or business.

At my company we have two mottos to which we try to always adhere:

Do NOT overwhelm people with Internet marketing information; instead provide easy-to-implement steps.

Do share how to make it as easy as possible for people to say yes to your brand, book or business.

Visit my company website at to learn what we do to help people effectively utilize Internet marketing for their brand, book or business.

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