In an easy-to-read format, GET NOTICED…GET REFERRALS shows consumers how to carefully cultivate and develop relationships by using the same principles publicists and brand managers use to obtain more attention to their products. The book explains how to create an effective sound bite and memorable introductory. It then coaches readers on how to convey a consistent “brag message” that can be used to produce connections when following up or obtaining a new client.
To continuously build a cliental and referral list to even more clients, entrepreneurs need to get noticed. But many business owners have not mastered the art of showing off their expertise in a way that has people knocking down the doors. Some need to learn how to sell their skills and business and GET NOTICED…GET REFERRALS: Build Your Client Base and Your Business by Making a Name for Yourself (McGraw-Hill; June 2008) by bestselling author and self-promotion expert, Jill Lublin, teaches readers how to do just that.
Additionally, the book goes into detail about how to get started, handling myths and misconceptions, finding the appropriate market to get noticed, focusing on a craft, balancing everything out, being flexible and keeping all options open. GET NOTICED…GET REFERRALS demonstrates the talent needed to make an unforgettable first impression, get more referrals and grow a company to new heights.
About the author:
Jill Lublin is the author of two national bestselling books, GUERRILLA PUBLICITY (which is considered the PR bible and is used in university marketing courses) and NETWORKING MAGIC (which went to #1 on Barnes and Noble). Ms. Lublin is founder of GoodNews Media, Inc., a company that specializes in positive news. She is currently the host of the nationally syndicated radio show, “Do The Dream,” where she interviews celebrities who have achieved their dreams. Ms. Lublin has been featured in the New York Times, Woman’s Day and Entrepreneur Magazine as well as on ABC, NBC, CBS radio and television national affiliates and is creator and host of a new television show called “Messages of Hope”. To learn more about Jill Lublin, visit - www.JillLublin.com and www.getnoticedblog.com.
Q: Why is networking important?
A: Because without it you won’t have any business. The reality is that who knows you and how you’re perceived is essential to creating profitability and connection.
Q: What are some of the most effective forms of networking?
A: Belly to Belly marketing is highly effective. Show up in your local community. Social networking is effective and picking up the phone and making calls to a specific number of people every month is also a great strategy.
Q: Are there things that might be counterproductive to networking?
A: Showing up at events in a bad mood is counterproductive. If you’re going to go out in public, make sure that you put on a happy face.
Q: How can a shy person network?
A: At an event, go to people that are assigned as roles such as ambassadors at chamber of commerce events. The food area is a great place to network because people are more relaxed. Find a friendly face that you feel connected to and ask them to help you.
Q: If you could only provide one piece of advice on networking, what would it be?
A: Make sure you’re consistent with showing up in your community on an ongoing basis. Don’t be a one hit wonder.