Thursday, May 29, 2008

To Blog or not to Blog...That is the Question

As a virtual book tour coordinator, I am constantly surfing the Internet for interesting, eye-catching, and frequently updated blogs to host Pump Up Your Book Promotion's clients.

Our tours typically consist of a healthy mix of book review, author interview, genre and/or topic, reader, and writer blogs. What never ceases to amaze me, however, is the number of writers who don't blog. It doesn't make sense when the Internet has opened up new and free avenues for writers to promote their work, that people out there aren't taking advantage of it.

I can understand why some writers don't have websites (I don't know much about HTML either), but blogs? Come on, you're missing a chance to promote your work for free and all you have to do is something you already love--write.

In the pre-blog world writers were told the importance of having a website--and they definitely have value. A blog, however, gives you the chance to have ongoing conversations with your readers in a way that just isn't possible with a website.

I always tell my clients, if you have to decide between creating a website and creating a blog, then I suggest a blog. I have both, and the number of visitors to my website doesn't even come close to the number of people stopping by The Book Connection.

So, my question to you is: do you have blog? If so, what do you like about it? What are some of the benefits that blogging has provided you? And if you don't have a blog, what's keeping you from starting one?

Cartoon image borrowed from


Barbara Howard said...

Hmm, good questions. I have a couple of blogs where I maintain a love/hate relationship. It's mainly because I write informational posts for the readers but nothing "creative" - so, that means my next task is to start one for my fiction. Now, how do I get started ... lol. Should I write as me (the author) or as characters from the story?

Cheryl said...

Thanks for stopping by Barbara. I've seen fiction blogs done both ways. I like character blogs, but most of what I've seen are strictly blogs where authors talk about their books: new releases, contests, and writing in general.

Good luck!