Discover the story of how PacSun embraced co-creation and transformed itself from a retailer of established brands to a purpose-driven retailer that collaborates and partners with a community that informs its approach in Co-Created: The Cultural Strategy That Redefined PacSun by the company's CEO, Brieane Olson.
Author and narrator Olson brings the reader through the challenges of what PacSun was and the excitement brought about by their shift to a purpose-driven retailer that listens to its collaborators, staff, and most importantly, its consumers. From its early collaborations with Kendall & Kylie to its more recent partnerships with the LA Rams and Formula 1, readers engage with the amazing transformation that the mindshift has brought to a company that filed for bankruptcy in 2016 amid burgeoning high mall rents, when mall traffic declined while online shopping increased.
Olson discusses how embracing change in consumer habits and ever-evolving technology has allowed the company to increase its market share, and how listening to its community has allowed the company to make a greater impact and create new initiatives that support its mission and the community it serves.
I will be honest: I have never stepped foot in a PacSun. My daughters did in their teens, but my only recollection of PacSun was walking by it in the now-demolished mall closest to us to get to another retailer, and the store closed way before the mall did. So, why did I request this book?
- The title intrigued me.
- Purpose-driven leadership inspires me.
- Authenticity is one of the most important things I strive for in business.
| Listening Length | 5 hours and 36 minutes |
|---|---|
| Author | Brieane Olson |
| Narrator | Brieane Olson |
| Whispersync for Voice | Ready |
| Audible.com Release Date | May 12, 2026 |
| Publisher | Forbes Books |
| Program Type | Audiobook |
| Version | Unabridged |
| Language | English |
| ASIN | B0GVPMZMCF |
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