It's Monday! What Are You Reading? and Mailbox Monday - Dec 4

Welcome to It's Monday! What Are You Reading? and Mailbox Monday.   

 

It's Monday! What Are You Reading? is a place to meet up and share what you have been, are and about to be reading over the week. It's a great post to organize yourself. It's an opportunity to visit and comment, and er... add to that ever growing TBR pile! So welcome in everyone. This meme started with J Kaye's Blog and then was taken up by Sheila from Book Journey. Sheila then passed it on to Kathryn at the Book Date.     

Welcome to the first Monday of December. When we started this year in January, did you think time would pass so quickly? I swear, when we were kids, it took forever to get to the holidays. 

My hope was that last week would allow me some time to decorate, but I've barely started. The good thing is that I surpassed 50,000 words on my NaNoWriMo project on November 28th, and typed "The End" on December 2nd. Now comes the editing, which I really enjoy. Thankfully, the Lil' Diva and her friends put up outdoor Christmas lights Saturday night.

Travis helped inspect the lights.

Also over the weekend, the Lil' Diva danced at the Festival of Trees in support of the Springfield Boys & Girls Club. It is so fun to watch her dance. 

Dwight was keeping an eye on Giggles one morning. Not sure what she saw out the window, but it was probably a bird. 

Last week on the blog I posted this book spotlight from Once Upon a Christmas Castle by Virginia Barlow. You can find it here. 

I also reviewed this book at The Children's and Teens' Book Connection. You can read the review here. The giveaway ends soon.

As for reading, I am back at this one. 

This next one will be a DNF for me. With more than five hours left, I just can't do it. 

Nine hours left on this next one. I am going to make it through the next chapter to see if I will proceed. 

I would like to re-start this one. 

I read this book over the weekend. You will find my review today at my children's book blog. It is cross posted to my Christmas Year Round blog. 

Also look for my First Chapter Review of Christmas Cove by Sarah Dresser at this blog today. 

Upcoming virtual book tours:

• The Location Shoot by Patricia Leavy - January 31 (interview)  

At Christmas Year Round last week:

• Christmas Errors, Flubs & Fails: Internet Browsing
• Christmas Quotes
• Children's Holiday Book Giveaway Winner!

Mailbox Monday is the gathering place for readers to share the books that came in their mailbox during the last week. Warning: Mailbox Monday can lead to envy, toppling TBR piles and humongous wish lists.

The only book in my mailbox this week was another one I grabbed with a gift card. It's a topic I find fascinating, though I don't know if this book will make it to the top of my list in 2024. 

If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan.

We are in the midst of an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving.

In The Age of Influence, Neal Schaffer, an internationally recognized social media marketing expert, explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers and leveraging that influence to share your message in a more credible and authentic way. This is a handbook for anyone who wants to successfully spread a message in the age of social media.

Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to:

Identify, approach, and engage the right influencers for their brand or product.
Determine what resources to put behind influencer campaigns.
Manage the business side of influencer marketing, including tools that will help measure ROI.
Develop their brand’s social media voice to become an influencer in its own right.
This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, and increasing usage of ad-blocking technology.

That's it for me folks. I have morning meetings, so probably checking in with you later today. Hope you have a great week.