Monday, January 27, 2014

Book Review: Storytelling by Rudy Mazzocchi

Looking for a different type of book on entrepreneurism? You'll find it in Storytelling by Rudy Mazzocchi.

In this book, Mazzocchi shares an important part of the entrepreneurial puzzle: storytelling. It's one thing to have a dream, but learning how to share that dream and garner interest and create passion in others to help bring your dream into reality is another story.

In Storytelling, Mazzocchi shares decades' worth of experience with the reader in a conversational style with dashes of humor. This book left me feeling inspired and eager to proceed with fulfilling my writing dreams. Even though I've been published twice, I have bigger and better dreams for my career. And I feel this speaks to something else that Mazzocchi taught in this book. As you move along, your story evolves. It gets better each time you tell it. You learn how to mold the story based upon which audience is present. So, how do I, as a writer, keep evolving and improving how I share my dreams with others? How do I show or reflect my value to others?

Storytelling is filled with real life examples. At the end of each chapter is "The Nugget," a take away that summarizes the point(s) from each chapter. Mazzocchi includes a list of all "The Nuggets" at the end of the book. It's a great way to refer back to the powerful lessons you'll learn throughout these pages.

Mazzocchi states in the Acknowledgements that this is his first and might be his only non-fiction book. I hope not. He has a lot to offer readers on this topic, and they would be wise to listen.

Highly recommended.

Publisher: Twilight Times Books
Pages: 220
Language: English
Genre: Business/Entrepreneurism
Format: Paperback, Kindle
ISBN-10: 1606190075
ISBN-13: 978-1606190074

I received a copy of this book from the author through Pump Up Your Book. This review contains my honest opinions, which I have not been compensated for in any way.

Rudy Mazzocchi is best known as a medical device and biotechnology entrepreneur, inventor, and angel investor, with a history of starting new technology ventures throughout the U.S. and Europe. He's been privileged to have the opportunity to see the newest innovations in healthcare and work with some of the most brilliant researchers, scientists and physicians in the industry.

Authoring more than 50 patents, he has helped pioneer new companies involved in cardiology, oncology, orthopedics, neurosurgery and even embryonic stem-cell development. Through these efforts, he has become the recipient of many technology and business awards, including the Ernst & Young Entrepreneur of the Year Award in Healthcare (2004), Businessman of the Year Award (2005), and Global Entrepreneur of the Year Award (2013).

Combining these experiences and opportunities, with thousands of hours of travel and long evenings in hotel rooms, he found the initiative to start writing a collection of award-winning business/medical thrillers based on true events, known as The EQUITY Series. STORYTELLING was his debut non-fiction business book released in November 2013.

Visit his website at

No comments: